No company – regardless of its technological development – can doubt that markets and consumers demand solutions in the eCommerce channel, especially in the fast-moving consumer goods (FMCG) and electro sectors. And, logically, this means numerous opportunities, but also challenges in terms of competition, visibility and loyalty.
Once immersed in the eCommerce channel, a series of questions arise that require an immediate and informed response, such as: What does our audience expect from us? How can we know if our promotional strategy is working? What are our competitors doing? …
Companies specialized in market research provide the necessary light to clear up these concerns, monitoring our products in real time (offers, discounts and prices of the eShop categories of our interest), comparing the performance of our campaigns with those of our competitors and detecting opportunities for improvement. In the same way, a trusted market research provider can provide us with all types of metrics related to the impact of our promotional actions on traffic, promotional space used, number of activations made, as well as identify trends, promotional themes, seasonalities and events that could eventually influence the purchasing behaviors of our audience.
FOCUS Marketing Research South West Europe, a leading market research company and pioneer in the analysis of promotional activity in the eCommerce channel, offers a unique monitoring and visibility service, based on a thorough study and classification of product categories and needs. specific to each client, as well as the competitive products and brands to be monitored.
With this information we implement the precise formulas and solutions to generate weekly monitoring, personalized reports and online calendars; Detailed information that provides our clients with valuable insights, which facilitate making informed and strategic decisions in the eCommerce channel.
