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Europe’s leading market research company, founded in 1994, has expanded its presence across 34 European countries. With more than 500 dedicated employees, over 1,700 satisfied customers and an active community of over 40,000 users, we have established ourselves as a benchmark in our field.

The founding partners, former executives of Nielsen, decided to study the analysis of leaflet promotions following the same analysis guidelines as for classical advertising.

We consider the leaflet as a communication medium comparable to radio or television, which allows us to apply similar metrics, such as the audience of the promotion (SOV) and the return on investment in terms of communication (GAV). In addition, we carry out a detailed analysis of the space used and other key variables (KPIs), which clearly distinguishes us from the competition.

Likewise (and at the customer’s request), we collect information at the points of sale (instore) regarding the products on the shelf, their prices, their promotions and their physical location in the store.

Our activity is not limited to physical promotional activity (leaflets), but goes a step further, not only because we analyze this format as a communication medium (audience, actions, return on investment, advertising space, etc.), but also because we offer these same analysis and information services with high added value, also in the online channel: eCommerce (banners, sponsored or featured spaces).
In addition, we conduct several customized consumer research studies (CAWI).
In short, we provide a detailed and segmented analysis of the promotional activity, and value-added information to facilitate decision making in companies, both for the offline (physical) and online channels.

FOCUS Iberia Marketing Research South West Europe

We are part of Europe’s leading market research and marketing group, with more than 20 years of experience. From FSW we provide all services directly to Spain, Portugal and France, giving the support that both large multinationals and local companies need in practically all areas of economic activity.