Influencer marketing has emerged as a powerful strategy for influencing purchasing decisions. At Focus Market Research, we’ve looked at how influencer collaborations can significantly increase a brand’s visibility and credibility. Consumers trust recommendations

At FOCUS Iberia Marketing Research, we understand that knowing consumer preferences and behaviors is essential to the success of any business. With our ConsumerResearchFOCUS service, we offer customized studies that allow you to

In increasingly competitive and dynamic business environments, knowing the needs, desires, behaviors and preferences of consumers is essential for sustained success, and so much so that it has become such a determining strategic

No company – regardless of its technological development – can doubt that markets and consumers demand solutions in the eCommerce channel, especially in the fast-moving consumer goods (FMCG) and electro sectors. And, logically,

Any type of serious crisis especially affects essential products (food, energy, transportation), goods and services that substantially condition the family budget. The increase in prices has a direct impact on their purchasing power

Promotions are a powerful tool. There are very different ones, and companies continually test them, to find the key that satisfies the desires of their audience and, at the same time, generates greater