In increasingly competitive and dynamic business environments, knowing the needs, desires, behaviors and preferences of consumers is essential for sustained success, and so much so that it has become such a determining strategic factor that it can mark the difference between growth and stagnation.
CAWI (Computer-Assisted Web Interviewing) consumer studies – which consist of Internet surveys/interviews with a panel or control group of consumers representative of the companies’ target audiences – provide quality information on the aspects discussed, allowing a correct adaptation of the offer and favoring positioning.
Five powerful reasons to conduct CAWI consumer studies:
1. DIRECT CONNECTION WITH CONSUMERS. CAWI studies allow direct interaction and provide a deep and up-to-date view of consumer opinions, perceptions and expectations, facilitating strategic decision-making based on reliable data.
2. AGILITY AND EFFICIENCY. The CAWI methodology allows us to reach a significant number of participants quickly and efficiently, accelerating the process of data collection and analysis, thus providing a quick response to emerging trends.
3. ACCURACY IN DATA. CAWI studies provide detailed and reliable data on consumer behavior, thus facilitating the identification of biases, patterns, trends and opportunities quickly and accurately, and the subsequent making of strategic decisions.
4. PERSONALIZATION. These types of studies are designed in a flexible, personalized way, in order to adapt to the particularities of each market and audience. This attribute makes it possible to collect specific and relevant data from each target market, contributing to the design and execution of effective strategies and campaigns.
5. PERMANENCE IN THE MARKET. CAWI studies are the definitive answer to anticipate future needs and preferences of consumers and market trends, which ensure the competitiveness of the company in such a dynamic and demanding environment and situation.
At FOCUS Marketing Research South West Europe we are experts in carrying out consumer studies adapted to all types of needs. We have an extensive database of consumers from different profiles, sectors and countries, and we use the latest technologies in the analysis and interpretation of the results, and in the preparation of detailed reports, aimed at making strategic decisions.
