Red Bull is perhaps a paradigmatic example of the ideal use of market research, as very few fast moving consumer goods (FMCG) companies have achieved such notable results after studying their audience in depth, adapting their strategy to the results and, thus, increase your sales and strengthen your reputation.
The world leader in the energy drinks sector has never been a conformist. Aware of the strong competition and saturation of its market, it has relied on market research from the beginning to know at all times who its consumers are, what they want, how they behave and what motivates them. The reason? Well, in addition to exploring new avenues for growth and expansion in different segments and regions, the brand always seeks to differentiate itself and maintain its advantageous position.
RedBull, aware that market research is the main source for obtaining valuable information to guide its marketing strategy, trusts in leading companies in the market research market, such as FOCUS Marketing Research South West Europe to carry out complete analytical studies.
Using different methods (surveys, interviews, focus groups, data analysis), companies like ours carry out exhaustive studies that cover aspects as diverse as audience profiles (demographic, psychographic and behavioral), consumer habits, attitudes towards the brand. , needs and expectations, perception of the competition, opinion on the product, price, distribution and communication, and possible proposals for improvement.
Market research provides RedBull with a deep and detailed view of its target audience, their preferences and their behaviors, which it needs to design a consistent, more effective and personalized marketing strategy.
This information of true added value allows RedBull to explore the launch of new flavors and formats, reinforce its presence in different channels and points of sale, generate more creative and emotional advertising campaigns, reinforce its brand image as a sponsor of sporting and cultural events , and encourage interaction and customer loyalty through social networks and content marketing.
