Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows the construction and enhancement of a solid brand in time.
Market research allows us to understand consumer behavior based on their respective audiences, needs, preferences and markets, identifying patterns that provide data that become vital information for the strategic definition of the business.
In this way, it is possible to develop truly effective and precise strategies that respond to the real demands of the market and that provide elements of judgment that allow identifying new opportunities, minimizing risks and increasing sales or billing.
Branding is not limited to a logo, a slogan and many likes on social networks. Branding is a very significant part of business strategy, as it contributes significantly to the perception of the organization, and directly affects both customer acquisition and retention.
The sum of market research and branding produces very notable results -and in a short space of time-, since the first provides knowledge of the client and the market and the second visually signifies that information, to generate a perception of understanding and empathy with the audience on which to leverage growth and differentiation in the market. At FOCUS Marketing Research South West Europe we know this very well.
Influencer Marketing and Its Impact on Purchasing Decisions
Influencer marketing has emerged as a powerful strategy for influencing purchasing decisions. At Focus Market Research, we’ve looked at how
