Choosing the right market research company for your FMCG multinational is not an easy job, and we know this very well at FOCUS Marketing Research South West Europe, as European market leaders. In this competitive industry, success in choosing the right partner is decisive for the planning and execution of a successful strategy, and therefore time should not be spared to make the final decision. In our opinion, these are some of the key criteria:
1. DEFINITION OF OBJECTIVES (PREVIOUS). The first step always has to be the most obvious, in this case: defining the goals or objectives to be pursued. Evaluating the competition is not the same as launching a new product or service, or understanding audience behavior.
2. EXPERIENCE AND SPECIALIZATION IN FMCG. Nothing is more appropriate than entrusting our business to a company familiar with the particularities of this sector, and with a proven and solvent track record over time. And its ability to ‘customize’ based on resources and specific needs does not hurt.
3. REFERENCES AND SUCCESS STORIES. In this hyperconnected world, it is not difficult to find reviews or obtain direct feedback from third parties, nor should it be difficult to have access to published testimonials from other clients.
4. INNOVATION. Market research is a technology-based solution, therefore innovation must be omnipresent. The correct answer lies in the use of advanced research methodologies, which combine qualitative and quantitative research with big data analysis, business intelligence and artificial intelligence.
5. GEOGRAPHICAL SCOPE. Typically, FMCG companies operate in more than one market or at a global level, so the choice of market research provider must necessarily depend on their ability to collect, analyze and evaluate information in/from different geographic and contexts. cultural.
6. STATE OF THE ART. It is an American expression to refer to the use of cutting-edge technology. The chosen market research company must have cutting-edge data collection, analysis and visualization tools.
