Brochures are the most widely used medium for communicating prices and offers to consumers; they are instrumental in increasing brand awareness, making products more attractive and boosting sales.
But how do they work in our heavily digitized, mobile-based era?
Are they still the most effective advertising medium?
Are digital brochures taking over print brochures?
What do consumers think of the increasing digitization of promotions?
By which media(s) are brochures being most challenged?
To what extent are the Apps of the different retail chains used?
FOCUS Marketing Research South West Europe answers these and many other questions with Promotions Insights 2023 by interviewing real consumers across Europe. We measure the current performance of the various advertising media, business sectors and major chains in relation to promotions, combined with the overview of Europe as a whole. In this way, we provide you with a comprehensive overview of consumer behavior in relation to promotions, paving the way for data-driven decision making.
