Success in market research is not a goal or a casual condition, it is the reward for a job done thoroughly, working hard to understand the different audiences and developing and executing strategies

The segmentation of audiences or customers is crucial to make the most of the investment in market research. The grouping and classification of our consumers into related groups according to various criteria (gender,

Artificial intelligence (AI) is revolutionizing the gathering, processing, analysis and display of information, and there is no other discipline like market research to benefit from and be enriched by its many contributions. A

Data provides much more than just numbers to play with for parameterization and information extraction. Market research data (and its correct interpretation, of course) are the key to understanding the market and the

Today’s business cannot be understood without the collection and processing of data, which makes market research an essential tool for the correct interpretation of audiences and the development of commercial strategies that contribute

We are at a crucial moment for the business world, as the needs of end consumers have never been so many and so different. Aware of this, and as part of our commitment