{"id":2748,"date":"2023-12-16T12:28:10","date_gmt":"2023-12-16T11:28:10","guid":{"rendered":"https:\/\/focusmr.es\/strategic-tip-market-research-branding\/"},"modified":"2023-12-16T12:28:10","modified_gmt":"2023-12-16T11:28:10","slug":"strategic-tip-market-research-branding","status":"publish","type":"post","link":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/","title":{"rendered":"Strategic tip: market research + branding"},"content":{"rendered":"<p>Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows the construction and enhancement of a solid brand in time.<br \/>\nMarket research allows us to understand consumer behavior based on their respective audiences, needs, preferences and markets, identifying patterns that provide data that become vital information for the strategic definition of the business.<br \/>\nIn this way, it is possible to develop truly effective and precise strategies that respond to the real demands of the market and that provide elements of judgment that allow identifying new opportunities, minimizing risks and increasing sales or billing.<br \/>\nBranding is not limited to a logo, a slogan and many likes on social networks. Branding is a very significant part of business strategy, as it contributes significantly to the perception of the organization, and directly affects both customer acquisition and retention.<br \/>\nThe sum of market research and branding produces very notable results -and in a short space of time-, since the first provides knowledge of the client and the market and the second visually signifies that information, to generate a perception of understanding and empathy with the audience on which to leverage growth and differentiation in the market. At FOCUS Marketing Research South West Europe we know this very well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows","protected":false},"author":1,"featured_media":2450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic tip: market research + branding - FOCUS Iberia Marketing Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic tip: market research + branding - FOCUS Iberia Marketing Research\" \/>\n<meta property=\"og:description\" content=\"Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows the construction and enhancement of a solid brand in time. Market research allows us to understand consumer behavior based on their respective [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"FOCUS Iberia Marketing Research\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-16T11:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ninsoft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ninsoft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\"},\"author\":{\"name\":\"ninsoft\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/7a7e0cf15dad021a3bad6c0571c97cbb\"},\"headline\":\"Strategic tip: market research + branding\",\"datePublished\":\"2023-12-16T11:28:10+00:00\",\"dateModified\":\"2023-12-16T11:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\",\"url\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\",\"name\":\"Strategic tip: market research + branding - FOCUS Iberia Marketing Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg\",\"datePublished\":\"2023-12-16T11:28:10+00:00\",\"dateModified\":\"2023-12-16T11:28:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage\",\"url\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg\",\"contentUrl\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.focusmr.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic tip: market research + branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#website\",\"url\":\"https:\/\/www.focusmr.es\/en\/\",\"name\":\"FOCUS Iberia Marketing Research\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.focusmr.es\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#organization\",\"name\":\"FOCUS Iberia Marketing Research\",\"url\":\"https:\/\/www.focusmr.es\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/02\/Logo-sellos.png\",\"contentUrl\":\"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/02\/Logo-sellos.png\",\"width\":153,\"height\":76,\"caption\":\"FOCUS Iberia Marketing Research\"},\"image\":{\"@id\":\"https:\/\/www.focusmr.es\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/7a7e0cf15dad021a3bad6c0571c97cbb\",\"name\":\"ninsoft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72326db81bbe888bad9e8dd9db1952a5c59db0c6e03c48640c86723b7e8676e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72326db81bbe888bad9e8dd9db1952a5c59db0c6e03c48640c86723b7e8676e6?s=96&d=mm&r=g\",\"caption\":\"ninsoft\"},\"sameAs\":[\"https:\/\/focusmr.es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic tip: market research + branding - FOCUS Iberia Marketing Research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/","og_locale":"en_US","og_type":"article","og_title":"Strategic tip: market research + branding - FOCUS Iberia Marketing Research","og_description":"Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows the construction and enhancement of a solid brand in time. Market research allows us to understand consumer behavior based on their respective [&hellip;]","og_url":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/","og_site_name":"FOCUS Iberia Marketing Research","article_published_time":"2023-12-16T11:28:10+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg","type":"image\/jpeg"}],"author":"ninsoft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ninsoft","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#article","isPartOf":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/"},"author":{"name":"ninsoft","@id":"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/7a7e0cf15dad021a3bad6c0571c97cbb"},"headline":"Strategic tip: market research + branding","datePublished":"2023-12-16T11:28:10+00:00","dateModified":"2023-12-16T11:28:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/"},"wordCount":232,"publisher":{"@id":"https:\/\/www.focusmr.es\/en\/#organization"},"image":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg","articleSection":["Sin categorizar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/","url":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/","name":"Strategic tip: market research + branding - FOCUS Iberia Marketing Research","isPartOf":{"@id":"https:\/\/www.focusmr.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg","datePublished":"2023-12-16T11:28:10+00:00","dateModified":"2023-12-16T11:28:10+00:00","breadcrumb":{"@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#primaryimage","url":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg","contentUrl":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/04\/entrada9.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.focusmr.es\/en\/strategic-tip-market-research-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.focusmr.es\/en\/"},{"@type":"ListItem","position":2,"name":"Strategic tip: market research + branding"}]},{"@type":"WebSite","@id":"https:\/\/www.focusmr.es\/en\/#website","url":"https:\/\/www.focusmr.es\/en\/","name":"FOCUS Iberia Marketing Research","description":"","publisher":{"@id":"https:\/\/www.focusmr.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.focusmr.es\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.focusmr.es\/en\/#organization","name":"FOCUS Iberia Marketing Research","url":"https:\/\/www.focusmr.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusmr.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/02\/Logo-sellos.png","contentUrl":"https:\/\/www.focusmr.es\/wp-content\/uploads\/2024\/02\/Logo-sellos.png","width":153,"height":76,"caption":"FOCUS Iberia Marketing Research"},"image":{"@id":"https:\/\/www.focusmr.es\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/7a7e0cf15dad021a3bad6c0571c97cbb","name":"ninsoft","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusmr.es\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72326db81bbe888bad9e8dd9db1952a5c59db0c6e03c48640c86723b7e8676e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72326db81bbe888bad9e8dd9db1952a5c59db0c6e03c48640c86723b7e8676e6?s=96&d=mm&r=g","caption":"ninsoft"},"sameAs":["https:\/\/focusmr.es"]}]}},"_links":{"self":[{"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/posts\/2748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/comments?post=2748"}],"version-history":[{"count":0,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/posts\/2748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/media\/2450"}],"wp:attachment":[{"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/media?parent=2748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/categories?post=2748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.focusmr.es\/en\/wp-json\/wp\/v2\/tags?post=2748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}